Doing business in an international market can be very risky if you do not know which entry strategy is the most appropriate for your company. Let’s go through all the steps and analyses needed to explore a foreign market and choose the safest strategy to do business abroad.
Details about course
PROGRAMME
- how to do business in international markets
- analysis of the uncontrollable elements in a foreign market
- direct and indirect entry strategies – pt.1
- direct and indirect entry strategies – pt.2
- competition analysis
- segmentation analysis
- how to set prices in foreign countries
GOALS
Throughout this virtual journey, you will be able to have an understanding of all the different entry strategies and uncontrollable elements to take into account before expanding or creating your business abroad. You will learn how companies can choose the perfect strategy to enter an international market based on a local, environmental analysis.
WHO IS THE COURSE FOR?
This course has no pre-requisites. It’s designed for anyone who wants to gain knowledge of international marketing and understand the differences between doing business domestically and abroad.
PROFESSOR
CERTIFICATE
Certificates of completion are valuable to any person who has completed the course.
APPLICATION AND METHOD OF PAYMENT
To apply to the course, sign in to the e-commerce platform and follow the instructions: LOG IN. Payment: paypal and credit card.
FIND OUT MORE
By signing up into our platform, you will be able to watch the first lesson for free!
Applicants will have access to our e-learning platform and to their reserved area which includes slides, recorded lectures, and notifications.
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