To "Do Marketing," start by answering these questions: "Who is your potential customer? What is the value that your potential customer attributes to your product or service?", and then, define the right strategy to follow!
Course details
PROGRAM
- What's Marketing?
- Market segmentation
- Environmental Analysis
- Positioning
- Consumer buying behavior.
- The Strategy
- The 4 elements of the marketing mix.
GOALS
The course provides a roadmap of the steps to be taken and the questions to be addressed to reach the target market to be conquered, to offer and communicate the expected Value of the product or service to be sold, and to define the best strategy tailored to the identified scenario.
WHO IT'S FOR
For all those who want to understand the basic mechanisms of marketing in a clear and pragmatic way.
No prerequisites required.
LECTURERS
CERTIFICATE
Upon completion of the course, a participation certificate will be issued.
REGISTRATION & PAYMENT
To register and purchase the course with credit card and PayPal, please access the platform and follow the instructions: ACCESS
OTHER DETAILS
By registering on the platform, you can access the first lesson of the course for free!
Each participant will have access to the e-learning platform and their own reserved area with materials, recordings of the lessons, notifications, and any messages.
